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Selected Work

for Porsche

Created for a Porsche art installation as part of a documentary project, these loops leverage virtual studio technology to showcase the iconic 928 on a streamlined budget. It’s an exercise in smart-craft cinematography, using atmospheric reflections to highlight the car’s timeless silhouette.

for WMF

From initial concept to final direction, I produced this visual highlight for WMF’s social channels. By utilizing a minimalist two-person setup in my studio, I focused on premium textures and aesthetic precision, proving that strong creative direction outweighs the need for a massive crew.

me003

I’m Florian Banicki

I shoot, I direct, and I make food look better than it already does.

Some words About ME

Based in Berlin (b. 1990) and raised on the raw aesthetic of analogue photography, my directorial mindset is built on years of cinema set experience. I view the final product as my ultimate compass; every creative decision I make is guided by the end result, ensuring that every element serves the larger vision.

I believe the most powerful images are those triggered in the viewer’s imagination.

Often, what I choose not to show creates the greatest impact—I prefer the strength of suggestion over being too literal, leaving room for the story to breathe in the mind of the audience.

My expertise spans high-end commercials, social-first campaigns, and narrative feature films—including crime dramas and documentaries.  I move seamlessly

between scales, bringing a unique narrative depth to every project. I also hold a deep specialization in the food and beverage sector, where I blend a chef’s soul with aesthetic precision to craft impactful visual stories across all platforms.
As a Hybrid Visualist, I integrate generative AI not as a replacement for craft, but as a powerful expansion of my creative lens, opening new horizons for modern storytelling.

Analogue heart. Digital brain. Big screens, vertical scrolls, and everything in between.

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